Career

Social Media Professional

View Monique Gonzalez's profile on LinkedIn

Monique is currently the Associate Manager of Social Media at MGA Entertainment, the largest privately owned toy company in America. The company is a leader in the toy industry and creator of Bratz, Lalaloopsy and Little Tikes. She is responsible for managing the online presence of several toy brands, writing and editing online content and creating strategic social media plans that align with marketing and PR initiatives.

She graduated from the Mike Curb College of Arts, Media and Communications at Cal State Northridge with a B.A. in Journalism emphasizing in Public Relations. Monique actively participated in the Public Relations Student Society of America and held the positions of PR Director and President. She also earned the Lawrence G. Foster Award for Excellence in Public Relations.

http://about.me/moniqueabrahamsen

HootSuite Certification

Resume

PROFESSIONAL SUMMARY

  • Experienced in blogging and community management
  • Ability to write creative branded online copy geared towards a female audience aged 6 and up
  • Experience with compiling and analyzing data to create effective social media plans
  • Copywriting experience includes banner ads, email marketing, social media content, character voiced blogs, website copy and game copy
  • Proficient with MS Office, Word, PowerPoint, Excel, Google Analytics, Context Optional, Hootsuite, Tweetdeck and Sprout Social

EXPERIENCE HIGHLIGHTS

 

MGA Entertainment, Associate Manager, Social Media – November 2013 to Present

Online Content Specialist – November 2011 to November 2013

  • Manage social media presence for brands on Facebook, Twitter, Instagram, Pinterest, Vine and YouTube
  • Wrote for and managed social media accounts for eight brands simultaneously, managed 12 brands total
  • Developed and launched social media presence for four new brands
  • Assists with creating content calendars and developing strategies
  • Builds and maintains meaningful relationships with brand advocates
  • Writes copy for online games including augmented reality
  • Works closely with marketing and public relations departments to create consistent messaging

Public Relations Student Society of America, President – December 2011 to May 2012

  • Ran a 90-member organization and managed an Executive Board of eight
  • Wrote and designed weekly email newsletters using Mail Chimp
  • Prepared agendas, chapter plan and programming

Public Relations Student Society of America, Public Relations Director – June 2011 to December 2011

  • Established WordPress blog and created original content
  • Fortified social media presence by increasing engagement on Facebook and Twitter
  • Maintained communication with students, professors and industry professionals


 

EDUCATION

 

B.A. Journalism, emphasis Public Relations – California State University, Northridge

Recipient of Lawrence G. Foster Award for Excellence in Public Relations

Dean’s List

 

PERSONAL STRENGTHS

 

  • Ability to work under pressure and always meet deadlines
  • A proficient multi-tasker with a proven record for successfully managing multiple brands at once
  • Strong writing background with a flexible, adaptable writing voice
  • A quick learner, can grasp new concepts and implement constant changes in social media as needed
  • An active user of social media both professionally and personally, always staying up-to-date on trends, changes and current events

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